Who Owns DIME Skin Care? Meet the Founders

DIME Beauty, the company behind DIME skincare, was co-founded by Baylee and Ryan Relf in 2018. The husband-and-wife team started the Utah-based brand with a focus on skincare and beauty products.

Baylee and Ryan Relf are the brand’s founders, but founding a company and owning it today are not necessarily the same thing. A company can bring in investors or change its ownership structure over time, so we wouldn’t treat the founders’ names alone as proof of its current ownership breakdown.

DIME Beauty offers skincare as well as other beauty products, so you may encounter the name on more than one type of item. When deciding whether a product suits you, look at its specific formula and intended use rather than assuming every product from the brand will work the same way.

For example, a moisturizer and an exfoliating treatment serve different purposes in a routine, even if they come from the same company. We recommend choosing products around your skin’s needs and introducing new treatments gradually, especially if your skin is sensitive.

Start by identifying what you want the product to do, whether that means cleansing, moisturizing, or adding an active ingredient to your routine. Then read the ingredient list and directions to see how the formula fits with products you already use.

If you’re trying an exfoliant or another active treatment, avoid introducing several new products at once; that makes it easier to notice irritation. You can also patch-test a new formula on a small area before applying it more broadly.

You don’t have to build your entire routine around one brand to make it useful: a cleanser, moisturizer, and daytime sunscreen can provide a straightforward starting point. Compare individual products by their ingredients, size, and role in your routine rather than buying a full set simply because the items share a label.

For more ideas on organizing a beauty routine, our team offers Glow on a Dime: Your Budget-Friendly Beauty Routine eBook & Guide. It’s a beauty guide; it is not a source for determining DIME Beauty’s ownership.